WITHOUT LIMIT
From a few weeks in every colorful magazine we can see adwersting new ground car NISSAN TERRANO. Photo , and rather monatage photo, which occupies all page introduces high and rocky mountains crossed gullieses on the background covered - lead coloured clouds on the sky. On the first plan we can see perpendicual rock with small rock ledge, on which stands advertised car. Rock ledge is so not large, that contains only this car. It is muddy, can be seen , that driver spent long and hard journay. Lower down we perceive hung two hammocks and childish cradle over gulf, of which are sleeping entrants this difficult expedition. Under picture is visible inscription:
NEW NISSAN TERRANO. FOR PEOPLE, WHOS KNOWS WHAT THEY WANT.
Adversting – agency rented by concern Nissan, producer cars desires to show professionalism of realization and mark this vehicle, to run in largest amount customers. Looking on this advertising , we gave up how our life is boring, which accompaning sleeping peoples. After finishing off jurnay entrants of expedition are sleeping unconcern, propably they are forgetting about eveything. We can’t measure their rapture, feeling of free, what they are indebted car with 5 – liters motor turbodiesel about power 154 KM. Everything this causes that the advertising is being pleased. The advertising pulls attention, becouse it is another than everyone. Other are colourful, commonplaces ( banalna) and pathetics ( żenująca). But adversting of NISSAN is interesed, modest ( niepozorna), and easy perceptible. Also we can see, how ingenious was people - her creator. In my opinion this adversting is one from the best in our world of television, magazine and radio. She realy gives that what her creators had on the mind.
